国际博物馆日,带你了解这座足球圣殿的前世今生

  • 2020年05月19日 09:21
  • 来源:万国群星ClubFootball
  • 作者:nba直播吧-nba直播吧比分直播网-nba直播比分直播视频

如果有和万国群星相识两年以上的会员和朋友们,大家一定还记得我们2017-18年的黑色款球衣,胸前印制的正是英格兰国家足球博物馆。为了纪念这个特别的日子,对我们来说...

国际博物馆日,带你了解这座足球圣殿的前世今生

今天是国际博物馆日。如果有和万国群星相识两年以上的会员和朋友们,大家一定还记得我们2017-18年的黑色款球衣,胸前印制的正是英格兰国家足球博物馆。为了纪念这个特别的日子,对我们来说最佳的方式,是请我们的老朋友、曾担任这座博物馆CEO超过20年的凯文·摩尔博士,来聊聊他一手创建这座世界顶级足球博物馆(不是一座而是两座)的全过程!

It's International Museums Day and ClubFootballers who've been with us for more than a couple of years will remember the fantastic black shirts used by our club in 2017-18 with the (English) National Football Museum on the front. So what better way to mark the day than by asking Dr. Kevin Moore, the man who founded not one but two National Football Museums, and a longstanding friend of ClubFootball, about what it takes to establish the world's premier football museum!

大家还可以在万国群星俱乐部的官方微博(@万国群星足球俱乐部)上,读到更多摩尔博士的文字作品,包括他的新书《你其实并不了解足球:足球世界中的误解与未解之谜》中部分章节的节选。

Please note that you can also read more articles from Dr. Moore on ClubFootball's Weibo account (http://weibo.com/wanguoqunxing), including some fascinating excerpts from his new book, What You Think You Know About Football is Wrong: The Global Game's Greatest Myths and Untruths.

国际博物馆日,带你了解这座足球圣殿的前世今生

国家足球博物馆的前世今生

1997年8月1日,是我担任创建英格兰国家足球博物馆项目负责人的第一天。当时这个项目一无所有——没有藏品,没有建筑,更不用说金钱,除我之外只有一名员工:博物馆管理员。这是一个巨大的挑战。

2017年1月31日,是我卸任国家足球博物馆馆长(首席执行官)的日子。博物馆拥有了世界上最珍贵的有关足球的藏品,包括来自国际足联捐赠的藏品。至此,我们已让500万游客尽兴而归,并募集了超过5500万英镑的投资和收入来建设和运营国家足球博物馆——初建于普雷斯顿,后迁至曼彻斯特。

2001年:国家足球博物馆在盛誉中问世

这个过程历尽艰辛,但所有人都曾认为这是轻而易举的事情。作为现代足球、英式足球的发源地,英格兰显而易见地应该拥有一座博物馆来传播足球的文化意义。但此前,创建国家足球博物馆的历次尝试,均以失败告终,包括1953年英足总的计划。

英格兰国家足球博物馆于2001年2月在普雷斯顿面世,媒体和大众都不约而同地拍手称快。这座博物馆的建设耗资1500万英镑,其中930万镑的起步经费来源于公益彩票基金(现已更名为“国家彩票公益基金”)。博物馆座落于普雷斯顿队主场——这是世界上最古老的仍在服役于联赛的足球场,普雷斯顿队1878年起驰骋于此,从未离开。这座博物馆每年吸引十万人参观,对于一座只有12万居民的城市来说,这殊为不易。

尽管如此,我们还是希望能将这座博物馆的藏品带到更多的观众面前。在这座博物馆问世之前,我们便已开始在英国各城市和世界各地借用场地进行巡展。在我担任馆长的20年中,我们共在超过30个国家成功地开展了巡展。1998年,在普雷斯顿的博物馆开展前,我们甚至得到了温布利球场的垂青,探讨在此开设分馆的可能性,当然,这个话题已成为历史。

国际博物馆日,带你了解这座足球圣殿的前世今生

2012年:国家足球博物馆迁往曼彻斯特

2010年,我们筹集了2850万镑,用以在曼彻斯特建立全新的国家足球博物馆。曼彻斯特市政厅高瞻远瞩地注资850万镑,将雅邦塔楼(the Urbis Building)改造成为国家足球博物馆,并向我们的博物馆提供了200万镑的营收基金(雅邦塔楼已先期入账)。

2012年7月,全新的国家足球博物馆在媒体、足球界,尤其是社会大众的赞誉声中开始对外开放。我们原本计划每年接待35万人,但实际上,博物馆的观众数量迅速增长到了每年50万人。

全球首屈一指的足球博物馆

国家足球博物馆在曼彻斯特取得了一系列的的成功。2014年,我们成为英国旅游景点协会(ALVA, Association of Leading Visitor Attractions)的第58个会员。在该协会的2014年民意调查中,我们在游客中得到了最佳的口碑!2015年,我们有幸接待了中国国家领导人一行的访问,并因此促成了一个重要的中英足球文化交流项目。2016年,博物馆荣幸接待了威廉王子殿下和剑桥公爵的参观。对我个人来说,最令我感到骄傲的经历还包括,2015年,在国家彩票公益基金的支持下,我们承办了女子足球历史中最优秀的展览——“克里斯·安格女子足球历史收藏展”,就在该展览结束后不久,克里斯·安格便令人遗憾地离开人世,但他富有传奇色彩的展览,无疑是他留给我们所有人的宝贵遗产之一。

分享我这20年的专注经历

2017年,我决定离开国家足球博物馆,去迎接新的挑战。但,足球历史、体育历史、体育博物馆、这座国家足球博物馆,以及与此相关的、更广泛的、那些令人梦寐以求的领域,注定已成为我一生的事业。现在,我愿意将自己作为英格兰国家足球博物馆馆长的这20年中所积累的所有经验,向全世界的足球博物馆和收藏品领域的同仁们分享。

凯文·摩尔博士

凯文·摩尔博士接待英国王室

关于作者

凯文摩尔博士作为英格兰国家足球博物馆馆长长达20年的时间,2001年在英国普雷斯顿市创建了最早期的博物馆,2012年,一座全新的国家足球博物馆在曼彻斯特落成。

摩尔博士被视为世界足球历史上最权威的专家之一,2015年在曼彻斯特接待了中国领导人的访问,并且受到鼓励要大力开展“足球文化交流”。

他新出版的著作《你其实并不了解足球:足球世界中的误解与未解之谜》可在以下网址了解更多详情:https://www.doctorkevinmoore.org/

为了进一步促进足球文化领域之间的联系,万国群星足球俱乐部和凯文摩尔博士密切合作,在中国推广英格兰无与伦比的现代足球历史和传奇,加入到本土合作伙伴一起发展中国球迷最喜爱的最纯粹地道的足球博物馆,以及相关藏品和展览。

由摩尔博士挑选的英国以及全球范围的足球纪念品可在万国群星体育文化淘宝店购买。

Creating the National Football Museum

1 August 1997. My first day as the Director of the project to establish the National Football Museum for England. I find that there is no collection as yet, no building, and no money to speak of. And one member of staff apart from me, a curator. It's going to be a challenge.

31 January 2017. My last day as Director (CEO) of the National Football Museum. The Museum holds the world's best collections on football, including the FIFA Collection. We have welcomed over 5 million highly satisfied visitors. We have raised over 55 million in capital and revenue to successfully develop and operate the Museum, first in Preston, then in Manchester.

National Football Museum opens to great acclaim, 2001

It wasn't easy. But nobody said it would be! It was a no brainer that England, the birthplace of modern football, Association football, should have a museum dedicated to its cultural significance. However, several previous efforts to set up the National Football Museum had failed, including that by the English FA in 1953.

The National Football Museum for England opened in the city of Preston in February 2001 to outstanding media and public acclaim. The 15 million Museum had been made possible by a 9.3 million grant from the Heritage Lottery Fund (now the National Lottery Heritage Fund). The Museum housed in the oldest football league ground in the world, where Preston North End had played football since 1878, attracted over 100,000 visitors a year – pretty good in a city of just 120,000 people.

Yet we always wanted to take the Museum’s collections to an even greater audience. Even before the Museum opened, we started to loan objects to displays and to create exhibitions elsewhere in the UK and around the world. This successfully continued during my 20 years as CEO, in over 30 countries. We also first attracted interest from Wembley Stadium about the possibility of a second site of the Museum in 1998, even before we opened in Preston.

The new National Football Museum in Manchester, 2012

In 2010 we secured a 28.5 million deal to create a new National Football Museum in Manchester. Manchester City Council had the vision to underwrite 8.5 million in capital to convert the Urbis building into the National Football Museum, and to provide to the Museum the 2 million of revenue funding that was already given to the Urbis building.

The new National Football Museum opened to great acclaim from the media, football, and above all, the public, in July 2012. The visitor projection was for 350,000 p.a. The Museum soon attracted over 500,000 visitors a year.

The world’s leading football museum

In Manchester the National Football Museum went from success to success. The Museum was invited to join the UK's Association of Leading Visitor Attractions (ALVA) in 2014, becoming the 58th member – and was the UK's highest rated attraction by visitors in the 2014 ALVA survey! In 2015 we welcomed China's Premier, which led to an important cultural exchange through football. In 2016 we were delighted to host a visit by HRH Prince William and the Duchess of Cambridge. One of my proudest achievements was that, thanks to funding from the Heritage Lottery Fund in 2015, we were able to secure the greatest collection in the world on the history of women's football, the 'Chris Unger History of Women's Football Collection'. This was just before Chris Unger very sadly passed away. His wonderful collection is part of his legacy to us all.

Sharing my 20 years of expertise

I left the National Football Museum in 2017 for new challenges, but remain very much involved in football history, sports history, sports museums and the museum and attractions sector more widely. I am now sharing all that I learned in my 20 years as the leader of the National Football Museum for England to museums and attractions all around the world.

Doctor Kevin Moore

About the Author

Dr. Moore was the Chief Executive of the National Football Museum for England for 20 years, setting up the Museum first in the city of Preston in 2001, and then opening a completely new National Football Museum in Manchester city centre in 2012.

Regarded as one of the leading experts on the history of football in the world, in 2015 Dr Moore welcomed China's Premier to the Museum in Manchester and was encouraged by the leader to help facilitate "football culture exchange".

His latest book is What You Think You Know About Football is Wrong: The Global Game's Greatest Myths and Untruthsand you can find out more about him at: https://www.doctorkevinmoore.org/

To further promote relations in the field of football culture, ClubFootball works closely with Dr Kevin Moore to introduce England's unrivalled modern football history and legacy to China, joining with local partners to develop authentic Museum, Collection and Exhibition content that most appeals to Chinese fans.

British and global authentic football memorabilia selected by Dr Moore are available to purchase at the ClubFootball Culture Store.



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